Mission Statement Analysis Please help me to finish this assignmentI post requirement and chapter 2 Slides here so you can checkthe words requirement must

Mission Statement Analysis Please help me to finish this assignmentI post requirement and chapter 2 Slides here so you can checkthe words requirement must be between 375-400 thx This paper consists of three paragraphs, which are to be merged into a seamless, doublespaced presentation that has no less than 375 words and no more than 400 words. Use
word count! Too many or too few words=10% content grade deduction.
Paragraph One: Identify the mission/vision statements and/or a statement laying out the
corporate values of either Cheesecake Factory, Inc. or Hyatt Hotels Corporation. The
best places to look are corporate websites and/or the annual reports. The statements you
base your paper on are to be stapled to your paper, yet are not a part of the word count of
the paper (no attachments=10% content grade deduction). Use the materials as presented
in Chapter 2 to evaluate the statements. Describe how well they meet the characteristics
of good mission and vision statements, and answer questions such as: What is the focus
in these statements? How does the company want to be seen (public image)?
Paragraph Two: Describe your own professional vision/mission and/or values: What is
important to you in a future career/company? What values are important to you?
Paragraph Three: In the concluding paragraph, establish either the match or the
mismatch that exists between the company values and your personal values. If you were
interested in working for these companies, and given your own values and beliefs, how
do these statements make you feel about the company? Would you like to see any
changes? Do the statements match? What is missing? Be detailed and precise in this
assessment: statements such as “this makes me feel good about the company” are bland,
in particular when they are not substantiated by specific examples and/or references.
For instance, if you are a socially engaged person who strongly believes in a company’s
responsibility to recycle and save energy for instance, or you pride yourself on being
ethical in your decision making, you should say so and refer to the parts of the mission
statement that state this. Alternatively, if the mission statement has no reference
whatsoever to social responsibility, you could argue that there is not a good fit and that
this might perhaps not be the company for you.
Please submit this on-line, no later than 11:59 PM on the day before the class in which it
is due. Papers not submitted in the Drop Box in Canvas are late and no grade will be
assigned, regardless of whether your hard copy is ready! Please have a hard copy ready
(stapled!) at the beginning of class: if you are absent or late and not able to hand in
the assignment personally, no grade will be assigned. You may hand in your paper
early if you know you will be absent on the due date.
June 13th, 2019
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Current Event Presentations Schedule
RA – “Taco Bell will test Vegetarian Menu”
Start Chapter 2 PP
RA “Corporate Mission Statements Don’t Really Matter…”
RA ”Why Mission and Vision Statements Seldom Drive Discussion”
Writing Assignment I–To get you started
Review
• What makes hospitality special?
• What are the steps in the strategic planning
process?
RA-Taco Bell will Test Vegetarian Menu
Chapter 2
The Business Vision & Mission
So tell me…after reading Chapter 2
What is the difference between
a vision and a mission?
1. Vision-What do we want to become ?
2. Mission-What is our business?-How do we
reach the vision?
3. Importance of vision/mission statements
4. Characteristics of a mission statement
5. Components of a mission statement
6. Evaluating a mission statement
Characteristics of a good vision statement
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Describes what is NOT there: the ideal future
Presents a long-term view of what you want to be
Clear values and significant purpose
Bold in content and language, yet realistic
Creates communality of interests
Motivates, inspires, alludes to opportunity
Can be written in the present or future tense
Brief (one or two sentences)
Vision Statement Example
——– will be the premier purveyor of the
finest coffee in the world while maintaining our
uncompromising principles while we grow.
Vision Statement Example
——– will be the premier purveyor of the
finest coffee in the world while maintaining our
uncompromising principles while we grow.
Our other assignments for today…
Cheesecake Factory
Hyatt
Fortune 500 Company Mission Statements
For June
th
14 ,
2019
• RA “Why Retailers are Partnering with Hotels”
• RA-”Crossover Hotels”
• RA “Accor Hotels Continues Buying Streak”
?Finish Chapter 2

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