MIS 13 Ottawa University Should Businesses Move to the Cloud Presentation After reading attached documents, Should Businesses Move to the Cloud? and your o

MIS 13 Ottawa University Should Businesses Move to the Cloud Presentation After reading attached documents, Should Businesses Move to the Cloud? and your own independent research, create a Power point presentation that addresses the following elements:

What business benefits do cloud computing services provide? What problems do they solve?
What are the disadvantages of cloud computing?
How do the concepts of capacity planning, scalability, and TCO apply to this case? Apply these concepts both to Amazon (or a similar firm) and to subscribers of its services.
What kinds of businesses are most likely to benefit from using cloud computing? Why?

Your presentation should be at least 15 slides long, not including the title and reference pages. Please utilize various creative strategies (animation, color, images, etc.) to create an informative and visually appealing presentation.

Note: I need to record my presentation and submit it. So I need descriptions of each slide as well. Management Information Systems, 13TH ED.
MANAGING THE DIGITAL FIRM
Kenneth C. Laudon ? Jane P. Laudon
Chapter 4: Ethical and Social Issues in Information Systems
Learning Track 1: Developing a Corporate Code of Ethics for IT
As a manager, you will be responsible for developing, enforcing, and explaining corporate ethics
policies. Historically, corporate management has paid much more attention to financial integrity and personnel policies than to the information systems area. But based on what you will have
learned after reading this chapter, it will be clear your corporation should have an ethics policy in
the information systems (IS) area covering such issues as privacy, property, accountability, system
quality, and quality of life. The challenge will be in educating non-IS managers about the need for
these policies, as well as educating your workforce.
Some corporations have developed far-reaching corporate IS codes of ethics, including FedEx,
IBM, American Express, and Merck & Co. Most firms, however, have not developed these codes
of ethics, leaving their employees unsure about expected correct behavior. There is some dispute
concerning a general code of ethics versus a specific information systems code of ethics. As managers, you should strive to develop an IS-specific set of ethical standards for each of the five moral
dimensions:
??
??
??
??
??
Information rights and obligations. A code should cover topics such as employee e-mail and
Internet privacy, workplace monitoring, treatment of corporate information, and policies on
customer information.
Property rights and obligations. A code should cover topics such as software licenses,
ownership of firm data and facilities, ownership of software created by employees on company
hardware, and software copyrights. Specific guidelines for contractual relationships with third
parties should be covered as well.
System quality. The code should describe the general levels of data quality and system error
that can be tolerated, with detailed specifications left to specific projects. The code should
require that all systems attempt to estimate data quality and system error probabilities.
Quality of life. The code should state that the purpose of systems is to improve the quality
of life for customers and for employees by achieving high levels of product quality, customer service, and employee satisfaction and human dignity through proper ergonomics, job and
workflow design, and human resources development.
Accountability and control. The code should specify a single individual responsible for all
information systems, and reporting to this individual should be others who are responsible for
continued
Chapter 4
Learning Track 1
2
individual rights, the protection of property rights, system quality, and quality of life (e.g., job
design, ergonomics, and employee satisfaction). Responsibilities for control of systems, audits,
and management should be clearly defined. The potential liabilities of systems officers and the
corporation should be detailed in a separate document.
COPYRIGHT NOTICE
Copyright © 2013 Kenneth Laudon and Jane Laudon.
This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their
courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide
Web) will destroy the integrity of the work and is not permitted. The work and materials from this site should never
be made available to students except by instructors using the accompanying text in their classes. All recipients of this
work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of
other instructors who rely on these materials.
Management Information Systems 13e
KENNETH C. LAUDON AND JANE P. LAUDON
CHAPTER 5
CASE 1
SUMMARY
IT INFRASTRUCTURE AND EMERGING TECHNOLOGIES
ESPN.com: Getting to eXtreme Scale On the Web
ESPN is the world’s largest cable television sports programming network. In addition,
it is the Web’s most popular online source for sports results, content, and commentary.
Servicing an online audience of more than 50 million unique visitors every month requires
ESPN to adopt processing technologies that are extremely efficient, powerful, and flexible.
L= 5:40.
Systems
URL
CASE

ESPN (Entertainment and Sports Programming Network) is a multimedia, global cable
television network with headquarters in Bristol, Connecticut. Founded in 1979 with financing provided by The Getty Oil Company, ESPN grew along with the cable television industry
to become a mainstay of American popular culture. After a series of investments by Hearst
Publications, and ABC (the American Broadcasting Network), 80 percent of ESPN finally
ended up in the hands of entertainment giant The Walt Disney Company, and 20 percent
with the Hearst Corporation, a 100-year-old media company based largely on newspaper
and magazine businesses. ESPN focuses on sports programming, including live and pretaped event telecasts, sports talk shows, and other original programming. While originally a
cable media company, ESPN has since expanded aggressively to the Internet as well as radio
and print magazines. In 2012 ESPN cable outlets have approximately 100 million subscribers
in the United States, and over 140 million subscribers world wide.
continued
Chapter 5, Case 1 ESPN.com: Getting to eXtreme Scale On the Web
2
ESPN is actually a family of sports networks and individual shows. There are eight 24-hour
domestic television sports networks: ESPN, ESPN2, ESPNEWS, ESPN Classic, ESPN Deportes
(a Spanish language network), ESPNU (a network devoted to college sports), ESPN 3D (a
3D service), and the regionally focused Longhorn Network (a network dedicated to The
University of Texas athletics). ESPN also operates five high-definition television simulcast
services, ESPN HD, ESPN2 HD, ESPNEWS HD, ESPNU HD, and ESPN Deportes HD. ESPN
programs the sports schedule on the ABC Television Network, which is branded ESPN on
ABC. ESPN owns, has equity interests in, or has distribution agreements with 47 international
sports networks, reaching households in more than 200 countries and territories in 16
languages including a live sports network in the UK. ESPN holds a 50 percent equity interest
in ESPN Star Sports, which distributes sports programming throughout most of Asia, and a
30 percent equity interest in CTV Specialty Television, Inc., which owns The Sports Network,
The Sports Network 2, Le Réseau des Sports, ESPN Classic Canada, the NHL Network and
Discovery Canada.
In addition to its media outlets, ESPN is well-known for its ownership of the rights to various
professional and college sports programming, including NFL, NBA, the SEC, ACC and Pac 12
college football and basketball conferences, NASCAR, and MLB (Major League Baseball).
On the Internet, ESPN owns ESPN.com, which delivers comprehensive sports programming, news, information, and video each month through its national hub and five local
sites—ESPNBoston.com, ESPNChicago.com, ESPNDallas.com, ESPNLosAngeles.com and
ESPNNewYork.com. ESPN3.com is a broadband service available to 70 million subscribers
that delivers more than 4,000 live events.
In 2011 U.S. sports fans spent 4.7 billion total minutes on ESPN.com in September, a sports
category record, according to data released by comScore. The total minutes generated by
ESPN translate to an average minute audience of 107,878 for the month, also a record in the
sports category. In terms of reach, ESPN led all sports sites with 52.2 million unique visitors
in September. In most demographic categories, ESPN.com is the fifth most popular site on
the Internet (following Facebook, Google, Yahoo, and Microsoft).
With 52 million unique online visitors, ESPN receives an avalanche of requests for information services every second of every day. ESPN needs to keep track of each visitor’s personal
interests and profile in order to provide those services. To cope with this highly interactive
environment, ESPN adopted an IBM technology called WebSphere® eXtreme Scale. eXtreme
Scale is a set of software and hardware tools that rely on distributed cache memory as
opposed to hard-disk drives to access data. Combining the processing power of 20 or more
server computers into a single environment called a “grid,” makes it possible for ESPN to
process very large volumes of transactions (requests for service) in single millisecond time
frames. In addition, the system is highly flexible and can be scaled up or down depending
on the demand for services.
continued
Chapter 5, Case 1 ESPN.com: Getting to eXtreme Scale On the Web
VIDEO CASE
QUESTIONS
3
1. How many requests from users does ESPN receive each second? Do you think this is a
consistent pattern or does it have peaks and valleys? When does it peak?
2. Why does ESPN store personal information and preferences on its databases and how
does this personal information complicate the ability of ESPN to respond to requests
from users? Why can’t ESPN just use Web page caching to handle the loads?
3. How much information on users does ESPN store? Why does this pose a challenge for
ESPN? Can’t they just use a standard 1 terabyte hard drive from a PC? Why can’t they use
a single PC?
4. What platforms do ESPN customers use when accessing their Web sites, and how does
this further complicate ESPN’s processing picture?
5. What are the key components in ESPN’s solution? Describe the function of each.
6. Why is scalability so important to ESPN?
COPYRIGHT NOTICE
Copyright © 2013 Kenneth Laudon.
This work is protected by United States copyright laws and is provided solely for the use of instructors
in teaching their courses and assessing student learning. Dissemination or sale of any part of this work
(including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work
and materials from this site should not be made available to students except by instructors using the
accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and
to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.
Management Information Systems 13e
KENNETH C. LAUDON AND JANE P. LAUDON
CHAPTER 5
CASE 2
SUMMARY
IT INFRASTRUCTURE AND EMERGING TECHNOLOGIES
Salesforce.com: SFA on the iPhone and iPod Touch
Salesforce.com develops a mobile sales force management application for the iPhone
using Apple’s iPhone software development platform (SDK). A striking, contemporary
example of the emerging digital platform where most computing will take place by 2015.
L= 4:27.
Systems
URL
CASE

Salesforce.com is a leading provider of software-as-a-service applications delivered over the
Internet. The SaaS model is a departure from traditional software bought and installed on
machines locally. Salesforce.com has been very successful and has shaken up the software
industry with its innovative business model. More information on Salesforce.com is available in
Chapter 5 of the text.
Apple is another company known for creative, disruptive new technologies and business models.
One of its most recent products, the iPhone, represents this kind of technology. Apple opened
up its iPhone platform to third-party developers shortly after releasing it. They provide what’s
known as the iPhone SDK (software development kit) to developers free of charge.
This iPhone is very different from other smartphones because of its third-party development
environment. Third-party applications make the iPhone unique, and the iPhone is an example
of an open development platform being beneficial to the parent company. Salesforce.com is
just one of many companies hoping to take advantage of the iPhone platform to broaden the
market for its applications.
continued
Chapter 5, Case 2 Salesforce.com: SFA on the iPhone and iPod Touch
2
This video is a demonstration of a Salesforce SFA application, just one of Salesforce’s 63,000
platform applications. It allows users to manager contracts, accounts, and leads: “what they’re
selling and who they’re selling it to.” The sophistication of the iPhone SDK is evident throughout the video, as the demonstration displays the use of the touch screen and other advanced
functionality.
Other unique features of the iPhone SDK described in the video are the capacity to store data
on the iPhone itself, so that connectivity to the Internet isn’t required to use the application;
the ability to sort deals based on a variety of different metrics, including progress, dollar
amount, and name; and the ability of the SDK to “speak to the force.com API,” or, in other
words, to interface with applications via the Internet to provide real-time updates (such as
incoming deals).
For Apple, Salesforce.com’s partnership means that Salesforce.com account holders will be
more likely to buy an iPhone to use their applications; for Salesforce, the iPhone represents a
large, lucrative market to which they can market their applications. Salesforce itself uses an open
development platform to generate new applications, and other companies are following suit.
VIDEO CASE
QUESTIONS
1. What are some examples of “disruptive” products created by Apple? How disruptive of a
product is the iPhone and why?
2. Describe some of the unique ways Salesforce’s SFA application uses the iPhone’s features,
including at least one not mentioned above.
3. What other companies or Web sites that you know of have open development platforms?
4. What advantages does the SFA application have for salespeople? If you were a salesperson,
how would you use it?
5. Who benefits more from the partnership between the two companies, Salesforce.com or
Apple? Explain your answer.
COPYRIGHT NOTICE
Copyright © 2013 Kenneth Laudon.
This work is protected by United States copyright laws and is provided solely for the use of instructors
in teaching their courses and assessing student learning. Dissemination or sale of any part of this work
(including on the World Wide Web) will destroy the integrity of the work and is not permitted. The work
and materials from this site should not be made available to students except by instructors using the
accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and
to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.
Management Information Systems, 13TH ED.
MANAGING THE DIGITAL FIRM
Kenneth C. Laudon ? Jane P. Laudon
Chapter 5: IT Infrastructure and Emerging Technologies
Learning Track 1: How Computer Hardware and Software Work
Although managers and business professionals do not need to be computer technology experts,
they should have a basic understanding of the role of hardware and software in the organization’s information technology (IT) infrastructure so that they can make technology decisions that
promote organizational performance and productivity. This chapter surveys the capabilities of
computer hardware and computer software and highlights the major issues in the management of
the firm’s hardware and software assets.
Computer Hardware and Information Technology
Infrastructure
Computer hardware provides the underlying physical foundation for the firm’s IT infrastructure.
Other infrastructure components—software, data, and networks—require computer hardware for
their storage or operation.
The Computer System
A contemporary computer system consists of a central processing unit, primary storage, secondary storage, input devices, output devices, and communications devices (see Figure 4-1). The
central processing unit manipulates raw data into a more useful form and controls the other parts
of the computer system. Primary storage temporarily stores data and program instructions during
processing, whereas secondary storage devices (magnetic and optical disks, magnetic tape) store
data and programs when they are not being used in processing. Input devices, such as a keyboard
or mouse, convert data and instructions into electronic form for input into the computer. Output
devices, such as printers and video display terminals, convert electronic data produced by the
computer system and display them in a form that people can understand. Communications devices
provide connections between the computer and communications networks. Buses are circuitry
paths for transmitting data and signals among the parts of the computer system.
continued
Chapter 5
Learning Track 1
2
FIGURE 4-1 Hardware Components of a Computer System.
A contemporary computer system can be categorized into six major components. The central processing unit manipulates data and controls the other parts of the computer system; primary storage temporarily stores data and program instructions during processing; secondary storage stores data and instructions when they are not used in processing; input devices convert data and instructions for processing in
the computer; output devices present data in a form that people can understand; and communications
devices control the passing of information to and from communications networks.
In order for information to flow through a computer system and be in a form suitable for processing, all symbols, pictures, or words must be reduced to a string of binary digits. A binary digit
is called a bit and represents either a 0 or a 1. In the computer, the presence of an electronic or
magnetic signal means one, and its absence signifies zero. Digital computers operate directly with
binary digits, either singly or strung together to form bytes. A string of eight bits that the computer
stores as a unit is called a byte. Each byte can be used to store a decimal number, a symbol, a character, or part of a picture (see Figure 4-2).
FIGURE 4-2 Bits and Bytes.
Bits are represented by either a 0 or 1. A string of eight bits constitutes a byte, which represents a character or number. Illustrated here is a byte representing the letter “A” using the ASCII binary coding
standard.
continued
Chapter 5
Learning Track 1
3
Computers can represent pictures by creating a grid overlay of the picture. Each single point in this
grid or matrix is called a pixel (picture element) and consists of a number of bits. The computer
then stores this information on each pixel.
The CPU and Primary Storage
The central processing unit (CPU) is the part of the computer system where the manipulation of
symbols, numbers, and letters occurs, and it controls the other parts of the computer system (see
Figure 4-3). Located near the CPU is primary storage (sometimes called primary memory or main
memory), where data and program instructions are stored temporarily during processing. Buses
provide pathways for transmitting data and signals between the CPU, primary storage, and the
other devices in the computer system. The characteristics of the CPU and primary storage are very
important in determining a computer’s speed and capabilities.
THE ARITHMETIC-LOGIC UNIT AND CONTROL UNIT
Figure 4-3 also shows that the CPU consists of an arithmetic-logic unit and a control unit. The
arithmetic-logic unit (ALU) performs the computer’s principal logical and arithmetic operations.
It adds, subtracts, multiplies, and divides, determining whether a number is positive, negative, or
zero. In addition to performing arithmetic functions, an ALU must be able to determine when
one quantity is greater than or less than another and when two quantities are equal. The ALU can
perform logic operations on letters as well as numbers.
FIGURE 4-3 The CPU and Primary Storage.
The CPU contains an arithmetic-logic unit and a control unit. Dat…
Purchase answer to see full
attachment