Midterm Reflection The assignment is Midterm Reflection the assignment that you have to do is: In your sixth journal entry, I would like you to reflect on

Midterm Reflection The assignment is Midterm Reflection the assignment that you have to do is:

In your sixth journal entry, I would like you to reflect on the midterm portfolio. In a minimum of 300 words, talk about your process and address some of the following questions: What went well? What didn’t? What was difficult about this project? What did you really enjoy? What do you think you might change for the final portfolio? What questions do you have for me? Any concerns would you like very specific feedback on?

I will upload two files,

1- has the midterm feedback from my instructor

2- the other file is the midterm portfolio that I did

I will help you to answer some questions

The assignment is too easy and short, it should not take more than half hour to finish it. Core Assessment – Green Marketing
Plan
Directions
The Core Assessment for MBA 611 is the development of green marketing plan for a product
or service of the student’s choice. The Core Assessment is due Sunday 11:59 p.m. CT in Unit
8.
The Green Marketing Plan:
Each student will work as if they were in company on a “live case” of their choice. The
student will need to gather information to assist with the creation of a green marketing plan.
The Paper:
Consider yourself to be a marketing manager in a company. You have been assigned to
develop a green marketing plan for a product/service that the company is introducing. You
will discuss the feasibility of the given target market, marketing objectives, and your
resulting green marketing campaign.
You should justify your green marketing plan as one which appeals to your target market and
effectively meets the company objectives. You must also justify your media choices. Your
grade will be based on your ability to communicate that you have learned the course
material and can effectively apply the appropriate concepts and information to a real world
situation.
The papers should be 8 – 10 pages, double spaced, 12 font, APA style.
A Green Marketing Plan:
The following outline of the sections should be included in the green marketing plan.
Typical Green Marketing Plan Outline:
1. Green Marketing Product Strategy
1. Objectives and Goals
2. Product
3. Pricing
4. Distribution
5. Marketing Communications and Promotions
6. Sales Force
7. Environmental Strategy
2. Macroenvironment
1. Demographic
2. Economic
3. Environmental
4. Cultural
3. Task Environment
1. Markets
2. Customers
3. Competitors
The outline is useful as a guide for the planning document but more importantly, it also
identifies the key strategic decisions that guide various sections of a green marketing plan.
They include:
1.
2.
3.
4.
5.
identifying customer needs and determining opportunities,
stating objectives,
targeting the audience,
creating or reinforcing a position,
identifying the key strategic approach that will deliver the objectives.

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