Management activities After working for three different companies in ten years, Martin Long decided that he just wasn”t cut out to be someone else”s employee. For the next four years, he saved 25% of his salary and then opened his own graphic design firm. He intends to target small- and medium-sized businesses that need graphic design services for their letterhead, brochures, and packaging but who cannot afford to employ a full-time graphic artist. Martin plans to build customer relationships based on his design skills and advertising expertise. Companies can hire him for design work only or for creating a comprehensive print strategy that includes the design and production of print materials. Martin will outsource the production of his print materials to a local printing company.
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