Marketing

This question gives you more market sizing practice (it’s a skill you’ll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city. Hints:

1. Go online and find the number of high schools in your city’s school districts. If you live in a large city, focus on only the largest school district.
2. Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).
3. Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice