HSPM154 Leiper Caparas Revenue management case study Interview Assignment Format Requirements • Double space, 1” margin, page number • Minimum 13 pages, in

HSPM154 Leiper Caparas Revenue management case study Interview Assignment Format Requirements
• Double space, 1” margin, page number
• Minimum 13 pages, including
• Title page
• Interviewee’s bio (no more than 2 pages, introduction, photo, and contact information)
• Interview Q&A (minimum 8 pages)
• Lesson Learned and Suggestions (minimum 2 pages)
• Reference (in APA format)
• Team Bio and Photo

Interviewee’s bio is in the picture, how he got to the position, please write it into a paragraph.

The questions for the interview are all in the pdf attached below. The interview record is in this link : https://drive.google.com/file/d/1wJk-asdoQDHqAnrW9…

The class is about Revenue Management, so the section Lesson Learned and Suggestions (minimum 2 pages) should be about ideas related to Revenue Management.

Reference is to the interviewee, and any sources you use.

I will include team bio and photo myself. HSPM 154
Dr. Huang
Group Project Guidelines
Revenue management (RM) is very important to the hospitality industry, and it takes a lot of
efforts to implement RM strategies in your business. For this group project, you are required to
interview the manager who is in charge of RM. You can choose a hotel, restaurant, event
center, club, resort and other hospitality service providers. Depending on the company, the RM
tasks would be managed by the revenue manager, controller, front office manager, marketing
director, owner and/or reservations manager. You need to investigate the advantages and
problems of their revenue management practices.
Please form your group (two students in a group) by Feb. 7, 2019. Every group will prepare a
field study report to address following questions. Collaborative tools (e.g., Google Doc., and
Prezi.com) are encouraged to prepare your document. Your written report is due on Apr. 7,
2019. By the end of this semester, your group will make a 15-minute presentation about what
you have learned.
Your interview questions should include but are not limited to the following list. You can add other
relevant questions for your interview. But the following questions must be included in your report
and presentation.
1. Who oversees all RM tasks in the company? What does the person do every day?
2. How is the business performance of the company this year? Where does it
stand in the market comparing to other competitors?
3. What do they do to increase the revenue? Please ask for specific
EXAMPLES/STORIES to support your discussion.
4. What are the factors influencing their price decision?
5. What RM system is used in the company? Please briefly describe its functions,
costs of implementation, and why it is chosen.
6. How does the RM system help the manager to increase their revenue?
Please ask for EXAMPLES/STORIES to support your discussion.
7. What do they do to control the cost? Please ask for EXAMPLES/STORIES to
support your discussion.
8. What are the challenges or issues with their RM practice (i.e., rate controls,
overbookings, employee training…)? Please ask for EXAMPLES/STORIES to support
your discussion.
9. Does the company adopt or plan to adopt robots for customer service? If yes,
how does the company use robots? If no, why not?
10. How does the person think of the pros and cons of using robots in the hospitality
industry? What are the most important concerns for adopting robots?
You can use the Q&A format to structure the report, but you must discuss the “Lesson Learned
and Suggestions” using your own words at the end of the report. (1) Please use relevant course
content to thoughtfully critique what went right or wrong in the interviewee’s stories. (2) You
must provide suggestions on how to help the company to improve their RM practices.
Applications of concepts and theories learned from this course is essential for this part.
Format Requirements
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Double space, 1” margin, page number
Minimum 13 pages, including
Title page
Interviewee’s bio (no more than 2 pages, introduction, photo, and contact
information)
Interview Q&A (minimum 8 pages)
Lesson Learned and Suggestions (minimum 2 pages)
Reference (in APA format)
Team Bio and Photo
Important Deadlines
February 10, 2019
Feb. 24, 2019
Feb. 26, 2019
April 7, 2019
May 5, 2019
May 7/9, 2019
Team bio
Interviewee’s name and contact information
Interview Field Trip
Project Report
Presentation PPT file Due
Group Presentation
How I got to Revenue Management?
Hyatt Rickeys Palo Alto
Hyatt Regency San Francisco Airport
Bellman
Front Office Agent
Night Manager
Assistant Front Office Manager
Assistant Reservations Manager
Director of Guest Services
Front Office Manager
Chief Accountant
Assistant Controller/Finance
Reservations Manager
Revenue Manager
Director of Revenue
Area Director of Revenue
1993
1994
1995
1996
1997
1998
1999
2000
2002
2003
2004
2005
2017
Hyatt Rickeys Palo Alto
Hyatt Regency San Francisco Airport
Hyatt Regency Santa Clara
Hyatt Santa Clara and Andaz Napa

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