HELIOS Solar Works Company Competitive SWOT Analysis Solar Panel company’s Logo (upload file): HELIOS means the god of the sun. The company itself is a bus

HELIOS Solar Works Company Competitive SWOT Analysis Solar Panel company’s Logo (upload file): HELIOS means the god of the sun. The company itself is a business to business company that sells solar panels to businesses like hospitals, restaurants, retailers, etc. the logo shows the sun behind a chariot, which is what HELIOS is said to have rode.

Deliverables:
Refine the logo design
Create a positioning statement with points of differentiation
Do a competitive SWOT (benchmark 2 competitors only, target US market)
Identify your target audience & market
Deliverables can in any visual format you choose.
Key Discussion Concepts:
PESTLE (Political, Economic, Socio-Cultural, Technological, Legal, Environmental)
Porter’s and Bowman’s Strategies
Audience Targeting: Demographics, Psychographics, Attitudes, Behavior
Ansoff Product Matrix

Apply your learnings. You don’t have to state the learning concept (s), but utilize them in your approach. From your simulations, you have learned that you don’t always have to pursue a national market but can also explore regional markets and build upon your strategy. If you decide to launch regionally, state your region and why.

Have FUN with this assignment. Be creative with your design and pointed with your analysis recommendations. HELIOS

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