EWRT 2 De Anza College Disney Animated Cartoons Essay there is a requirement in the files. needs at least 3 quotes from SL book( i’ve give the quote files

EWRT 2 De Anza College Disney Animated Cartoons Essay there is a requirement in the files.

needs at least 3 quotes from SL book( i’ve give the quote files) and at least 3 outside resources.

https://zephoria.com/disney-marketing-strategy/

https://www.referralcandy.com/blog/disney-marketing-strategy/ Name
EWRT 2
Out-of-Class Essay #1
April 30, 2020
Title
Write an essay of at least 3 1/2 pages analyzing the current success (or
not) of a specific product (no movie, television, or internet yet) and whether that
product reflects today’s culture. Show how consumerism and advertising (visual
images/logos) relate to its popularity, or not, in regards to its target audience,
including age, gender, race, sexual preference, culture and/or social status. Be
sure to explore background or market history, competition, social influences,
stereotypes, and what these reveal about our society today. You may incorporate
personal experience/observation examples. Use your homework for assistance!
Thesis support needs to include any two essays from the first two chapters
in your SL book and three other sources; as a result, there will be a minimum six
listings on your Works Cited page. Follow the 2016 MLA format: see SL book
“Conducting Research and Citing Sources” and/or Purdue OWL. Remember,
each Work Cited entry must be mentioned in the content of your essay. Plus,
you will receive +2 bonus points for each additional Work Cited entry done
correctly (six points max). Always tie back to your thesis statement and respond
to every quote.
A completed typed essay with Works Cited page is due via email no later
than 9am on Thursday, April 30th (+150 points). However, if you have completed
your essay earlier, have proofread it carefully, you may submit your completed
essay before 9am on Tuesday, April 28th, for +5 Bonus points. Be sure to follow
the guidelines demonstrated in this handout (top left heading/all type double
spaced) or five points will be deducted.
*Tutoring is provided by the Writing and Reading Center (WRC) using Zoom;
plus, Smarthinking via My Portal is available. Also, check out “Grammarly,” a free
app that proofreads for grammar, spelling, and punctuation errors. Proofreading
is a vital part of writing!
Tsai-Yin Shih (Emma)
Mary Diehl
EWRT 2A
De Anza College
04/25/2020
Essay1
Have you ever thought what makes Disney be this successful? Since I have a memory
that I aware Disney already blend into everything in my life. Disney is not only a brand of the
company but a spirit which relates to a bunch of people’s life and childhood. As for me, when
it comes to Disney, it is not just a name of the corporation or a place but nonreplaceable
memories. It is due to Disney animated cartoons and movies accompany my whole childhood
that Disney did influence my point of view. According to Aaron Schnoor : “ For Disney,
storytelling is key. Storytelling requires an emotional component that will appeal to
consumers of all ages, and Disney has mastered the ability to create those emotions.” The
brand effect of Disney leads Disney became a global brand which involves various fields
such as movie, animation studio, store, television, and amusement park, etc. Disney builds its
brand by storytelling, people call it content marketing, which is impressive and different from
other brands. Without a doubt that Disney could be regarded as one of the most influential
brands in the world which can serve consumers’ diversity enjoyment.
What makes a brand to be the success that is always a challenging question for a
corporation and brand. Each of them will have their own strategy, as for Disney that will be
listening to consumers. According to Allen Adamson: “Disney promoted customer
engagement with an emphasis on meeting a customer’s needs at a time and in a manner
preferred by the customer. What’s more, in answer to a question raised by one of Walt
Disney World’s 75,000 employees, “Who owns the guest?” it was communicated that no one
owns the guest. However, someone, in every case, “own the moment.” Disney also re-known
for their best consumer service, whenever you go to Disney land or any Disney store that the
clerk will always give you a big smile and serve you politely. People enjoy in the world what
Disney create. Disney know why people like Disney which depends on the representation of
Disney -magic and the dream. Therefore, when people go in to Disneyland that people will
see many Disney movie characters performed by the actors. They play the role based on the
character design which will lead children fall into it. Those actors will not reveal their real
identity and pretend themselves as the character have the interaction with tourists. Disney
knows what people want, they will also follow the trend. Their creation is nonstop which
combine the newest thing to appeal consumers. Disney company involves multiple fields, yet
it does not mean they focus on a specific target client. For instance, some people might think
the primary cause to bring Disney to be world-renowned is the Disney Princess movies
series. Therefore, they think Disney is for children or girls only. Yet, the style of Disney is
unlimited which is not only has girls’ products but also has other styles such as the STAR
WAR, Lion King, etc. Disney knows what people want and surprises us every single time.
According to Tariehk Geter : “It’s very common for marketers in this industry to hear
that one of the best k to branding is storytelling. They say, your brand would need a story so
that your products would have emotion and meaning.” sotr
Tsai-Yin Shih (Emma)
Mary Diehl
EWRT 2A
De Anza College
04/10/2020
Chapter 1:
In Malcolm Glardwell’s essay “The Science of shopping,” he writes, “This is
also why Paco Underhill tells his retail clients to make sure that their window displays
are canted, preferably to both sides but especially to the left, so that a potential
shopper approaching the store on the inside of the sidewalk?the shopper, that is, with
the least impeded view of the store window?can see the display from at least twentyfive feet away.” ( 135) In this article that Glardwell is using Paco Underhill’s research
to determine the characteristic of shopping. As an American retail anthropologist and
urban geographer, Paco Underhill analyzes the how business market to sell theirs
good to the consumer what customer wants. There is a trait of shopping which called
the Decompression zone by Paco, Glardwell refers, “ Paco calls that area inside the
door the Decompression Zone, and something he tells clients over and over again is
never, ever put anything of value in that zone?not shopping baskets or tie racks or
big promotional displays?because no one is going to see it.” (136) Moreover, there is
the invariant right through Paco’s camera record and show the most people will turn
right when them go into a store. Because most people are right- handed, that the
theory of Paco’s business marketing he will recommended store put more goods on
right side, then more people will see it. Furthermore, Glardwell writes, “One of the
things the client wanted to know was how successful the store was in drawing people
into its depths since the chances that shoppers will buy something are directly related
to how long they spend shopping, and how long they spend shopping is related to how
deep they get deep pulled into the store. ( 139) There are many elements to
determine how the store will work such as the decompression zone, invariant right,
butt brush theory, petting touching and the women and men’s wanted item, those are
based on Paco Underhill’s researching.
In Steve McKevitt’s essay “Everything now”, he refers, “Whatever it is you
want, you can have it. Everything Now.” (174) McKevitt believes that people live in
the modern world are having the unlimited convenience that people can gain the
resource they want easier than before. Via the progressive of the technology that
people’s desire to wants is more what they really needs since everything is happening
too fast and easy. McKevitt mentions, “Because our accelerating technological
productivity is beginning to intersect with an effectively fixed number of human
needs… We may observe that as the world develops and we all climb higher on
Maslow’s hierarchy of relatively fixed needs, those who already have sufficient
housing, transportation, etc., are now pursuing innovations on the most abstract,
virtual, and difficult-to-quantify levels, like social interaction, status, entertainment,
and self-esteem.” (177) Based on Maslow’s Hierarchy of Needs when people can be
satisfied with their basic needs they ask for more. Thus, the company and the
innovation of people creating a reasonable and the appealing idea or concept to
persuade people’s wants. Yet, the overmuch requirements of people’s want cause the
consumption of natural resources and waste. McKevitt refers that Everything Now is
making it almost impossible for us to address any genuinely big problem we face in
the long term. We are not just demand-led but are busily creating the demands
themselves. (179)
Chapter 2:
In Jessica Contrera’s essay “Most young people don’t vote. Condescending to
them isn’t helping”, Contrera writes, “Candidates and campaigns want to engage
young people on their level, but one emoji too many and the message reads like a note
from a mom who just learned to text.” (256)
The political parties tried many ways to
attract young people especially the millennials to increase the voting rate. The rate of
young people voting is less than 20 percent in 2014 which is Obama’s first election.
Contrera also mentions, “There are the efforts to talk directly to young voters that are
so off that they are remembered not for their positive impact bout. For their ability to
induce cringes.” (256) Some campaigns and candidates tried to conversation with
youth but use in the wrong way which might not resolve the problem of low voting
rate. On the other hand, other of them via the media to make an advertise which
invited celebrities and includes some pop-culture element, such as the Rock the vote.
And it did increase some percentage points of youth voting. The election result is
affected by everyone who has the right to vote; yet, due to the lower youth voting rate
that there are some people do not really care about youth opinion. Like what Contrera
refers to that as Trump said to one young protester in his audience this month: “Go
home to mom. And your mom is voting Trump!” ( 257/258)
In Kalle Oskari Mattila’s essay “ The Age of the Wordless Logo”, she writes,
“Researchers have demonstrated that the use of visual imagery (vs. verbal imagery) in
advertising increases consumers’ attention and challenges them to interpret and
understand the ad’s message in a more active manner than word’s do.”( 260) There
some global corporations such as Master Card, McDonald’s, Starbucks, Shall, and so
on, these brand were rebranding their company logo. The main point for that is to
increase the attraction of brands that these brands through the wordless the logo to
rebrand their company concept. Mattila says, “ Among that arsenal is what’s called
“debranding” or decorporatizing” ?a strategy based on paring down that can only be
deployed by the most identifiable of brands. Some marketers believe that debranding
can make global brands appear “less corporate” and “more personal” to consumers.”
(260) Hence, Mattila believes that the wordless and nameless logo can evoke more
personal reaction that will make the brand win more favorability. Moreover, via only
the visual logo which can lead the brand to be globalization easily since it can be read
and understand without a translation. Ad companies call this style of marketing as
“authentic” that it does make the brand be more accepted by consumers. The wordless
logo is successful marketing makes consumers believe the thing they like is not a
corporation but is its worth of branding.
Work Cite
Gladwell, Malcolm. “The Science of Shopping.” Sign of Life in the U.S.A.: Reading
on Popular Culture for Writers. 9th ed., edited by Sonia Maasik and Jack Solomon,
pp. 135-142.
McKevitt, Steve. “ Everything Now.” Sign of Life in the U.S.A.: Reading on Popular
Culture for Writers. 9th ed., edited by Sonia Maasik and Jack Solomon, pp. 174-180.
Contrera, Jessica. “ Most oung People Don’t Vote. Considering to Then Isn’t
Helping.” Sign of Life in the U.S.A.: Reading on Popular Culture for Writers. 9th ed.,
edited by Sonia Maasik and Jack Solomon, pp. 255-258.
Mattila, Kalle Oskari. “The Age of the Wordless Logo.” Sign of Life in the U.S.A.:
Reading on Popular Culture for Writers. 9th ed., edited by Sonia Maasik and Jack
Solomon, pp. 259-261.
Tsai-Yin Shih (Emma)
Mary Diehl
EWRT 2A
De Anza College
04/18/2020
HW#3
Disney is a global brand which is well known to all ages, most people used to
have a Disney dream when they were young. How come that Disney can be this well
known in around world; According to Aaron Schnoor : “ For Disney, storytelling is
key. Storytelling requires an emotional component that will appeal to consumers of all
ages, and Disney has mastered the ability to create those emotions.” Disney build
their brand by storytelling, people call it content marketing which is impressive and
different from other brands.
When it comes to Disney, people will relate it to the magic, but the main idea to
make a success is due to their marketing strategy. Knowing your audience and listen
to your customers is what they are doing, According to Allen Adamson: “Disney
promoted customer engagement with an emphasis on meeting a customer’s needs at a
time and in a manner preferred by the customer. What’s more, in answer to a question
raised by one of Walt Disney World’s 75,000 employees, “Who owns the guest?” it
was communicated that no one owns the guest. However, someone, in every case,
“own the moment.” The reason that Disney can be a success and top brand is not by
accident or their magic only, it is because they know to listen to what consumers
want.
Disney became a pop culture which also can represent American culture and
history. According to Bethanee Bemis : “This narrative of upholding American values
continued at the brand’s theme parks, where Walt Disney translated it into a physical
experience using American folk history. “Disneyland,” he said at the park’s grand
opening, “is dedicated to the ideals, the dreams, and the hard facts that have created
America.” Visitors are made to feel as if they are stepping into carefully curated
moments of history, ones chose to fit a tidy narrative that highlights the nation’s past
and future commitment to life, liberty, and the pursuit of happiness.” The way of
Disney to make a connection with the world and people is via the American history,
the importance of history makes Disney be an influential brand to show American
culture.
Work Cite
Adamson, Allen. “Disney Knows It’s Not Just Magic That Keeps a Brans on Top”,
Forbes, 15 Oct 2014, https://www.forbes.com/sites/allenadamson/2014/10/15/disneyknows-its-not-just-magic-that-keeps-a-brand-on-top/#3603d5915b26
Bemis, Bethanee. “How Disney Came to Define What Constitutes the Amerivan
Experience”, Smithsonian Magazine, 3 Jan 2017,
https://www.smithsonianmag.com/history/how-disney-came-define-what-constitutesamerican-experience-180961632/
Schnoor, Aaron, “The Secret of Disney’s Brand”, BetterMarketing, 17 Mar,
https://medium.com/better-marketing/the-secret-of-disneys-brand-a1e4432cf6fd

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