Description:Deliverable Length: 3 5 pages minimumCourse Ob.
Description:Deliverable Length: 3 5 pages minimumCourse Objectives:Integrate concepts from previous lower division classes into a comprehensive projectApply hospitality concepts to a real world scenario.Identify, analyze, and apply hospitality marketing dataAssignment:The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.Develop a marketing plan for your business.Include the following elements in your marketing plan:Define and quantify your target market.Complete a marketing and sales strategy.Complete a competitive analysis.Include a SWOT analysis.Please submit your assignment.You will be graded on the following:StandardPercentageAdherence to deliverable length, proper grammar, and APA format. Properly cites all outside sources, including demographic information.10%Student defines and quantifies the target market.10%Student provides an overview of the product/service mix.20%Student outlines marketing/sales strategy.20%Student conducts a competitive analysis.20%Student conducts a SWOT analysis.20%Total100%
Description:Deliverable Length: 3 5 pages minimumCourse Ob
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