Define utility and discuss the four typesof utility. Give ex.
Define utility and discuss the four typesof utility. Give examples and list the functional areas within an organizationthat are responsible for each.Define marketing myopia, and describe how acompany can overcome a myopic view. Give an example of a successful avoidanceof marketing myopia. What is a marketing strategy? Explain the process ofimplementing the marketing strategy into action.Define SWOT analysis and explain itsimportance.Define environmental scanning. How does itcontribute to environmental management?Define the terms inflation and deflation.Discuss their effects on the economy with the help of real-life examples.Howdo blogs and microblog postings help companies to market their products?Howdoes social media marketing differ from traditional marketing? What is meant by e-business? Namethe five broad categories of e-business.Distinguish between a corporate website anda marketing website.Differentiate between a need anda motive.Discuss the four components of self-conceptand explain how marketers can utilize this information.Why is global marketing importantfor a nation and its marketers?What is importing? What are the factors that marketers need to considerwhile making import decisions? What is exporting? List out the various alternatives available for thefirst-time exporters to enter foreign markets.Describe the different sources ofinternal data within firms.List out the strengths and limitations ofsecondary data in comparison with primary data.its 17 questions on paragraph for each question and every citation should be under it appropriate paragraph.from the book contemporary Marketing Boone&Kurte 2015 update edition can use citation from diferent sources
Define utility and discuss the four typesof utility. Give ex
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