Business Case Proposal

select a business problem or opportunity to present to a Senior Executive audience follow the four HBR articles. Students have an opportunity to select their own topic but again this presentation will be directed toward a senior executive audience.

#1 How to Present to Senior Executives
#2 Create a Presentation Your Audience Will Care About
#3 if doing a PowerPoint presentation, do Your Slides Pass the Glance Test
#4 Structure Your Presentation Like a Story

Your presentation can be one of the following: a 12 to 15 page paper in APA format and style , a PowerPoint presentation es, a Prezi presentation or some other creative means. If you are going to do a PowerPoint presentation, the entire presentation  If you are doing a formatted written presentation, make sure you have a minimum of 15 references for your presentation.

As you can see we are looking at a component of effective communication each week in our attempt to demonstrate how important communication is in so many forms  in an organization. When you are thinking about doing your final assignment, think of yourself as a supervisor in an organization, and a problem that you have detected concerning truly communicating the intended message to the entire organization. If you take this approach, you can take all of the materials and develop a very good project. Remember, you don’t have to just do a written presentation, but you could do a PowerPoint presentation. Your presentation is to a Board of Directors or the CEO of the organization. If you do a PowerPoint, I want a voice over where you are making a audio presentation. The PowerPoint must have in text citations in each slide, and you must document your information with the reference slide at the end. If you want to do a PowerPoint presentation, with no voiceover, you may do so, but it must have speaker notes with references in the speaker notes explain each slide in detail, as well as a reference page at the end. We will discuss this more as we move forward but remember that each of you must have an outline by week four submitted in the