BUS 401 Trident Mod 4 Market Entry Choices Licensing vs Franchising Essay Market Entry Choices We have looked at exporting as a way to enter a foreign mar

BUS 401 Trident Mod 4 Market Entry Choices Licensing vs Franchising Essay Market Entry Choices

We have looked at exporting as a way to enter a foreign market. Buying a

company is another option, but for this assignment, you’ll look at licensing and

franchising as entry strategies for international markets.

Present the advantages and disadvantages of using licensing as a market-entry

strategy. Give examples of companies from two different countries that use

licensing as a global marketing strategy. (1 page)

Present the advantages and disadvantages of franchising as a market entry

strategy. Give examples of companies from two different countries that use

licensing as a global marketing strategy. (1 page)

Research using articles primarily from Trident Library’s full-text databases like

(Academic Search Complete, Business Source Complete and/or ProQuest

Central). Do not use any quotations.

SLP Assignment Expectations

Since you are engaging in research, be sure to cite and reference the sources in

APA format. The paper should be written in third person; this means words like “I,”

“we,” and “you” are not appropriate. For more information, see Differences

Between First and Third Person. NOTE: failure to use the specific, required

research with accompanying citations will result in reduced scoring (no higher

than 75%) for all components of the grading rubric.

Use the attached APA-formatted template (BUS401 SLP4) to create your

submission.

Your submission will include:

Trident University International’s cover page

A 2- to 3-page paper with APA citations (2- or 3-sentence introduction, 2- to 3-

page body, 2- or 3-sentence conclusion)

The reference list page in APA format 7/25/20, 9:18 AM
Listen
Module 4 – SLP
MARKET SELECTION AND FOREIGN ENTRY MODE
Market Entry Choices
We have looked at exporting as a way to enter a foreign market. Buying a
company is another option, but for this assignment, you’ll look at licensing and
franchising as entry strategies for international markets.
Present the advantages and disadvantages of using licensing as a market-entry
strategy. Give examples of companies from two different countries that use
licensing as a global marketing strategy. (1 page)
Present the advantages and disadvantages of franchising as a market entry
strategy. Give examples of companies from two different countries that use
licensing as a global marketing strategy. (1 page)
Research using articles primarily from Trident Library’s full-text databases like
(Academic Search Complete, Business Source Complete and/or ProQuest
Central). Do not use any quotations.
SLP Assignment Expectations
Since you are engaging in research, be sure to cite and reference the sources in
APA format. The paper should be written in third person; this means words like “I,”
“we,” and “you” are not appropriate. For more information, see Differences
Between First and Third Person. NOTE: failure to use the specific, required
research with accompanying citations will result in reduced scoring (no higher
than 75%) for all components of the grading rubric.
Use the attached APA-formatted template (BUS401 SLP4) to create your
submission.
Your submission will include:
Trident University International’s cover page
https://tlc.trident.edu/content/enforced/168047-BUS401-2020JUN0…lSessionVal=FUkgMSFmwsHijBsWOdemBzj3p&ou=168047&d2l_body_type=3
Page 1 of 2
7/25/20, 9:18 AM
A 2- to 3-page paper with APA citations (2- or 3-sentence introduction, 2- to 3page body, 2- or 3-sentence conclusion)
The reference list page in APA format
Privacy Policy | Contact
https://tlc.trident.edu/content/enforced/168047-BUS401-2020JUN0…lSessionVal=FUkgMSFmwsHijBsWOdemBzj3p&ou=168047&d2l_body_type=3
Page 2 of 2
Running head: INTERNATIONAL BUSINESS MODULE 4 SLP
Trident University International
Student Name
Module 4 SLP
BUS401: International Business
Dr. Carrie Revell-Love
Date of Submission
1
INTERNATIONAL BUSINESS MODULE 4 SLP
International Business Module 4 SLP
This is your 2-3 sentence introduction. No heading is required. Remember to always
indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font
type (bold or plain) are set in APA format. While you may change the names of the headings
and subheadings, do not change the font or style of font. This introduction should provide a
quick overview of the topic discussed.
Licensing
We looked at exporting as a way to enter a foreign market. Buying a company is
another option, but for this assignment, you’ll look at licensing and franchising as entry
strategies for international markets.
Present the advantages and disadvantages of using licensing as a market entry
strategy. Give examples of companies from two different countries that use licensing as a
global marketing strategy. (1 page)
Franchising
Present the advantages and disadvantages of franchising as a market entry strategy.
Give examples of companies from two different countries that use licensing as a global
marketing strategy. (1 page)
Research using mainly articles primarily from Trident Library’s full-text databases
like (Academic Search Complete, Business Source Complete and/or Proquest Central). Do
not use any quotations.
Since you are engaging in research, be sure to cite and reference the sources in APA
format. The paper should be written in third person; this means words like “I”, “we”, and
“you” are not appropriate. For more information see Differences Between First and Third
2
INTERNATIONAL BUSINESS MODULE 4 SLP
Person. NOTE: failure to use the specific, required research with accompanying citations
will result in reduced scoring (no higher than 75%) for all components of the grading rubric.
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will
hear.
3
INTERNATIONAL BUSINESS MODULE 4 SLP
References
This listing should be in alphabetical order. Below are a few examples of reference list
entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for
journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic
Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Example:
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton.
Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
database]
Example:
4
INTERNATIONAL BUSINESS MODULE 4 SLP
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Example:
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
Websites
APA end reference for a website – with author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Example:
Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved
from https://www.nativeweb.org/pages/legal/shiva.html
5
INTERNATIONAL BUSINESS MODULE 4 SLP
APA end reference for a website – with no author:
Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from
https://www.website-name/ABCDEFG-12345
Example:
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from
https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
6

Purchase answer to see full
attachment