BUS 340 Post University Stakeholders And Crisis Management Essay Organizations and businesses today are more complex and networked than in any previous his

BUS 340 Post University Stakeholders And Crisis Management Essay Organizations and businesses today are more complex and networked than in any previous historical period. Because of the numerous transactions of corporations, methods are required to understand an organization’s moral obligations and relationships to its constituencies. BUS340 – Business Ethics
Stakeholders and Crisis Management
Due Date: 11:59 pm EST Sunday of Unit 3
Points: 100
Overview:
Organizations and businesses today are more complex and networked than in any
previous historical period. Because of the numerous transactions of corporations,
methods are required to understand an organization’s moral obligations and
relationships to its constituencies.
Instructions:
Choose one of the following three assignment options for your essay:
1. Research a corporation that has had to publicly manage a crisis in the past year.
Locate research about the crisis. In a 2-3 page essay, summarize the crisis, analyze
the company’s response to the crisis, and consider what the company should have
done differently in its handling of the crisis. Support your analysis with content from
Weiss and from at least two other relevant sources.
2. You have been hired as an advisor to a CEO and her small company that has
produced a health care product that has the potential to cause controversy with the
media and other competitive stakeholders. You have been asked to present a 2-3
page report on methods the company can use to prevent and help plan for a
potential crisis that may erupt. Use chapter 3 from Weiss and at least two other
sources you locate to present your recommendations in a plan to the CEO.
3. Read Case 8, Genetic Discrimination. Write an essay of 2-3 pages in which you
consider this question: what is genetic discrimination, and why is it an issue?
Research the outcome of Rhonda Jones’ case and how it has affected employers.
Does your research indicate there is now a fair balance between the Title II GINA
law and employers? Explain your answer. Use Weiss and at least two other sources
you locate to support your conclusions.
Requirements:
•
•
•
•
A Word document, written in third person with no use of first-person “I.”
2-3 pages, excluding the Title and Reference page.
APA format, including in-text citations for referenced works.
Three resources cited, the textbook by Weiss and at least two additional sources.
Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.
Evaluation Rubric for Stakeholders and Crisis Management Assignment
CRITERIA
Content
Summary and
Paraphrase
Resources
Page Count
Clear and
Professional
Writing and
APA Format
Deficient
(0-26 Points)
Does not
respond to the
writing prompt,
addressing
each of the
required
elements in an
academic
voice.
(0-5 points)
Does not rely
on summary
and
paraphrase to
demonstrate
understanding;
significantly
more than 10%
is direct quote.
0-1 resource.
Less than 1
page.
(0-14 points)
Errors impede
professional
presentation;
guidelines not
followed.
Needs
Improvement
(27-35 Points)
Somewhat
responds to the
writing prompt,
addressing each
of the required
elements in an
academic voice.
Proficient
(36-44 Points)
Mostly
responds to the
writing prompt,
addressing
each of the
required
elements in an
academic
voice.
(6-7 points)
(8-9 points)
Somewhat relies Mostly relies on
on summary and summary and
paraphrase to
paraphrase to
demonstrate
demonstrate
understanding;
understanding;
more than 10%
slightly more
is direct quote.
than 10% is
direct quote.
1-2 resources.
1 page.
(15-19 points)
Significant errors
that do not
impede
professional
presentation.
2-3 resources,
including
Weiss.
2 pages.
(20-24 points)
Few errors that
do not impede
professional
presentation.
Exemplary
(45 Points)
Responds fully
to the writing
prompt,
addressing
each of the
required
elements in an
academic
voice.
(10 points)
Relies on
summary and
paraphrase to
demonstrate
understanding;
no more than
10% of the
submission is
direct quote.
3 resources,
including
Weiss.
3 pages.
(25 points)
Writing and
format are
clear,
professional,
APA compliant,
and error free.
MKT200 – Principles of Marketing
Unit 3 Assignment: Service Organizations
Due Date: Sunday at 11:59 pm of Unit 3
Points:100
Overview:
Service marketing is a relatively new entrant in the world of marketing has only emerged
as a separate field of study in the 1980s (Hoffman & Bateson, 2017). Marketing a
service poses unique challenges to the marketer.
Instructions:
In this assignment, choose a service that you currently use or have used in the past that
you think does a good job of marketing their service and meeting their customers’
needs. Examples might include your college, your financial services institution, a hotel
chain, a dog walking service, hair/nail salon, DNA testing services, etc. Evaluate the
four key characteristics (intangibility, inseparability, perishability, and variability) as they
relate to your chosen company and make recommendations to the company on how
they can improve in these areas. In your paper, address the following:
Provide a brief introduction to your chosen company, what services they provide,
where they are located, how many employees they have etc. and explain why
you chose this company
2) What is the service company’s branding strategy? Some items you might want to
consider in this section are: How do they position their brand? Do they have a
well-established name brand recognition? Do they use crowdsourcing? Do they
use private-label branding or brand extensions?
3) Evaluate each of the 4 key service characteristics as it applies to the company.
1)
Include at least two scholarly sources to support your work.
Requirements:
•
Length: at least 2 double-spaced, APA formatted pages (not including cover or
reference pages)
Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.
Evaluation Rubric for Unit 3 Assignment
=
CRITERIA
Introduction:
Identify Why you
Chose the
Company, Services
They Provide,
Location, How
Many, Employees
Company’s
Branding Strategy:
Brand Positioning,
Brand Recognition,
Crowdsourcing,
Private Label
Branding or Brand
Extensions.
Evaluation: Identify
and discuss 4 Key
Service
Characteristics
Resources
Paper Length
Clear and
Professional
Writing and APA
Format
Exemplary
Proficient
(10 Points)
The introduction
is fully and
thoughtfully
addressed,
including all
details.
(8-9 Points)
The introduction
is present but is
missing minor
details.
Needs
Improvement
(6-7 Points)
The introduction is
present but is
missing key
details.
Deficient
(30 Points)
The company’s
branding strategy
is fully and
thoughtfully
addressed,
including all
details.
(24-29 Points)
The company’s
branding strategy
is present but is
missing minor
details.
(18-23 Points)
The company’s
branding strategy
is present but is
missing key
details.
(0-17 Points)
The company’s
branding strategy
is missing or
poorly presented.
The evaluation is
fully and
thoughtfully
addressed,
including all
details.
(10 points)
More than 2
resources
More than 2
pages.
Writing and
format are clear,
professional, APA
compliant, and
error-free.
The evaluation is
present but is
missing minor
details.
The evaluation is
present but is
missing key
details.
The evaluation is
missing or poorly
presented.
(8-9 points)
2 resources
(6-7 points)
1 resources
2 pages.
1 page.
Few errors that
do not impede
professional
presentation.
Significant errors
that do not
impede
professional
presentation.
(0-5 points)
0 resources
used.
Less than 1
page.
Errors impede
professional
presentation;
guidelines not
followed.
(0-5 Points)
The introduction is
missing or poorly
presented.

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