ASU Investment Risk Return Trade Off Discussion VII.(a)Read the following book: A Randon Walk Guide To Investing by Burton G. Malkiel, W. W. Norton & Compa

ASU Investment Risk Return Trade Off Discussion VII.(a)Read the following book: A Randon Walk Guide To Investing by Burton G. Malkiel, W. W. Norton & Company, 2003.This book can be purchased on Amazon.com. You can also use the current edition of the longer book,A Random Walk Down Wall Street by Malkiel, Norton, if you wish. Using one of the books as a guide, answer the following questions in the book report:

1. (a) Briefly discuss the risk-return tradeoff. Why is it

important to an investor? Is the holding period (how

long you expect to invest) an important factor for risk

and return?

(b) What is the equity risk premium and why is it important?

2. Why does Malkiel favor index funds? Explain the types of

index funds he favors.

3. Explain asset allocation. Why is it so important?

4. Using Malkiel as a guide, develop a 401(k) investment

Planfor your retirement. Carefully justify your

investmentdecisions.

5. What are some of the tricks and pitfalls an investor

shouldavoid? Explain.

These questions should be typed and turn-in when you take thefinal on August 1. However, the questions can be turned-in earlier. This exercise(Book Report) is worth 50 PTS.The Book Reportshould be about5 pagesdouble

spaced