AMAN406 UBT Tesco Plc. PESTL Analysis Assignment Help Individually you are required to write an essay about macro analysis for a communication audit using

AMAN406 UBT Tesco Plc. PESTL Analysis Assignment Help Individually you are required to write an essay about macro analysis for a communication audit using at least one of tool that can be applied for a marketing research including marketing plan and marketing consultation such as PESTL analysis.The communication audit must be for a company NOT operating in Saudi Arabia.You are required to define the chosen tool and its elements as well as briefly describe it.It is recommended that you follow a theme for your essay.A theme can be about macro analysis applied in a specific industry/organization.The word limits for this essay is 750. 10% plus/minus is allowed. For this essay there is an alternative option.This option requires you to submit an article about personal reflection of macro analysis in regards to modern communication in Saudi Arabia.As you are academic person, your personal reflection should come from academic sources as well as personal observation.Also, you must aim to share the article with news agent in Saudi Arabia. Assignment 1 Brief
Module code and title
AMAN 406 – Modern Marketing Communication
Assignment title/No.
Assignment 1
Grading percentage
12.5%
Deadline/ Hand-in
26 February at noon.
Assignment Description:
Individually you are required to write an essay about macro analysis for a communication audit using
at least one of tool that can be applied for a marketing research including marketing plan and
marketing consultation such as PESTL analysis. The communication audit must be for a company
NOT operating in Saudi Arabia. You are required to define the chosen tool and its elements as well
as briefly describe it. It is recommended that you follow a theme for your essay. A theme can be
about macro analysis applied in a specific industry/organization. The word limits for this essay is
750. 10% plus/minus is allowed.
For this essay there is an alternative option. This option requires you to submit an article about
personal reflection of macro analysis in regards to modern communication in Saudi Arabia. As you
are academic person, your personal reflection should come from academic sources as well as
personal observation. Also, you must aim to share the article with news agent in Saudi Arabia.
Project Learning Outcomes:
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Understand how to conduct an academic essay
Practice how to perform a literature review in academic research
Understand different tools that can be applied for macro analysis
Understand how external factors can affect an organisation.
Tasks to be Covered:
Title:
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A title that captures the contents of the essay
Introduction:
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Include a highlight of its importance (a hook)
Introduce the essay with brief information
The aim of the essay
Set up for coming sections
Main body
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Present the chosen tools
Justify the choices
Show arguments from the literature
Reflection on your knowledge
Conclusion
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Recall the research aim
Explain how it achieved
Summarise the main key points from the main body
Additional Requirements:
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Cover page,
Reference list and in-text citation (Harvard style)
Times New Roman font, size 12, 1.5 spacing
To be submitted via Moodle Dropbox
Referencing your work:
Harvard referencing is required when using any book, article, journal or online references in the
assignment
Plagiarism and cheating:
Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF
OTHERS THAT IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO
ITS SOURCE (a list of references and bibliography must be submitted).
Please note that this is intended to be an individual piece of work. Ensure that you read through
your work prior to submission. For some assignments, you may be asked to use the University
Plagiarism detection service ‘Turnitin’. Action will be taken where a student is suspected of
having cheated or engaged in any dishonest practice. Students are referred to the University
regulations on plagiarism and other forms of academic irregularity. Students must not copy or
collude with one another or present any information that they themselves have not generated.
Note: Late submission by one minute will be considered a one-day late submission, which will
cause a loss of 10% for each day.

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